Well, to upload other people's material to social media, if it has a copyright on it... One must have permission of the owner of that material to upload it to a social media site.
But due to more exposure, some are generally more then happy to have other people posting their work.
This is basically the general outline of what it says on the following link:
https://www.legalzoom.com/articles/copyright-issues-for-social-media
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